Comments on: Live Advertising

By: slitherrr

slitherrr — Sat, 14 Nov 2009 14:25:03 +0000

Axe body spray is easily one of the the worst parts about teaching high school.

By: Matt S

Matt S — Tue, 03 Nov 2009 18:30:43 +0000

I actually had this discussion with some friends a couple of years ago. Our premise was that people could observe groups of people, find out who was influential within a group and then pay them to subtly drop references to their product.

Person 1: "Hey, did you see the World Series last night, Cliff Lee pitched an awesome game."

Paid Advertiser Friend: "You know what else is awesome...Tide, with bleach."

By: Melinda

Melinda — Tue, 03 Nov 2009 17:20:52 +0000

Heh. They're already paying street musicians to sing about the stuff, so it sounds like they're up for just about anything.

As far as the FTC, I'm not exactly sure what the regulations are. I do know advertisers use actors all the time for guerilla marketing. Hell, we once did a entire fake political campaign with rallies and petitions for a tourism client.